Irish Brand

Irish Brand Focus: We Are Paradoxx Haircare*

For a relatively small county, Ireland has some of the best beauty brands on the market and I really love finding and supporting, local brands. We Are Paradoxx aren’t your standard brand. They have a strong ethos regarding social and environmental responsibility and are committed to limiting their impact on the environment as a whole. The vegan friendly and cruelty free range uses a high percentage of natural and organic ingredients that are free from parabens, sulphates and mineral oils.

Although it is a local brand, We Are Paradoxx is a relatively new discovery to me. I got a sample of their Game Changer Hair Mask a little while back and was blown away by the effects on my hair. So when the brand reached out to me to ask if I wanted to explore some more products, I almost bit their hand off!

I couldn’t have been more surprised or excited when the package arrived to see they had sent over pretty much the entire range!!! I’ve been putting the products to the test over the lockdown period and can share my thoughts with you all.

The first thing that struck me about the products was that they all came in funky, aluminium packaging in order to reduce plastic use. I’ve no doubt that this costs the brand more than plastic packaging but the aluminium can be infinitely recycled making it a much better choice for the environment as a whole. Highly commendable. Personally I think the packaging gives the brand a luxe and modern feel too.